COVID FIGHT BACK! Business Growth Strategies For Covid Times
Written in the eye of the storm, COVID FIGHT BACK! was created to help business owners do one thing: survive.
When lockdowns hit, cash flow vanished overnight. Customers disappeared. The old rules no longer applied. For many, it wasn’t about growth anymore — it was about making it through the week.
This book became a lifeline.
Packed with fast-acting, low-cost and practical strategies, it shows you how to stabilise your business, protect your team, communicate with customers under pressure, and find opportunity even in crisis.
Inside, you'll discover:
Emergency cash flow strategies to buy critical time
Pivot techniques to repurpose your business model in days, not months
Battle-proven sales and marketing ideas for locked-down markets
Team management systems for remote working and mental resilience
And dozens of mindset tools to help you lead under pressure — when it counts most
This isn’t a theoretical playbook. It’s frontline advice, written during the chaos, for business owners determined to fight back.
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